NetSprint implements IAP publishing the Danish Berlingske Media

NetSprint leading Danish publisher and signed a contract to implement Information Access Platform, a solution that will include to search the content of published articles, video content on websites and search resources using mobile devices.

Berlingske Media is one of the largest newspaper publishers and Internet in Denmark. For Belingske Media are popular websites, such as Berlingske.dk, BT.dk, and Business.dk ErhvervsBladet.dk. The most important way of press release issued by the group is Berlingske Tidende, a diary existed since 1749 years.

Platform NetSprint Information Access Platform is designed to support the Danish and the beginning of cooperation will be implemented at sites Berlingske.dk, BT.dk, and Business.dk ErhvervsBladet.dk. Ultimately, the implementation is to include more coverage services belonging to the Berlingske Media.

“We decided to choose the supplier of our NetSprint class Enterprise Search solution due to an original technology and extensive experience of the company in cooperation with the leading European publishers. An important factor in the decision-making was also an attractive ratio of quality solutions for its money. “- Said Torben Lundberg, CIO at Berlingske Media.

IAP is a solution for large online publishers (including information portals) who strive for more effective content monetization and optimization of services. It enables intuitive search and contextual linking content. Application Information Access Platform, allows to prolong the life cycle of the published content, increase the number of visits and increase their duration, which in turn translates into increased advertising revenues.

The sites belonging to Belingske media will be implemented the following functionality:

Federated Search (search across multiple sites)
Mobile Search (search mobile)
Auto Complete (autocomplete)
Related Content (related content) and Entity Extraction (extraction mechanism keywords)
Topic Pages (the theme)
Federated Search provides users of the search a summary of the different websites belonging to the same publisher in one place. The module allows you to search documents in any format and presentation of search results in a transparent manner. This approach provides users with unlimited access to contextually related information through the introduction of a single query to a search engine. The solution will also be searchable videos.

Auto Complete functionality of the user with a list of items already suggestions as you type your query. The list is created based on the words and phrases most frequently searched by other internet users. Action Auto Complete is largely based on Flexion Stemmer module that allows you to search all variations of the word grammar in Danish.

In turn, the functionality of Related Content (see also … “) is responsible for finding, collecting and viewing of documents and links directly related to the’re reading a web article. Related Content is based on the mechanism of extraction of keywords and contextual selection of content.

Topic Pages to automatically build pages and wortals related to a specific thematic topic. Module dynamically presents all the content from the resources you interested publishers issue in question. Thus, the user gains easy access to extensive knowledge, gathered in one place.

Anticipated benefits of implementing a solution NetSprint Information Access Platform include:

Stimulation of traffic between the web services belonging to the Berlingske Media
Longer life cycle contentu
Longer visits to the site and more hits (an increase in advertising revenues PPC)
Improving the usability and navigation between different web services Berlingske Media
Support the activities of SEO
Increasing the loyalty of current and newly acquired members
Rate reduction bouncing
New sources of revenue – increased advertising revenues
Construction of new products on the web-based search engine mechanism
Significant increase in competitiveness among other publications.
Is another foreign contract NetSprint Enterprise Search in the area. Previously signed an agreement with the Norwegian companies Edda Media – a leading publisher and Norwegian Opoint AS – market leader in media monitoring. NetSprint IAP is an integrated solution for large online publishers, including information portals.

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